Risky Biz or IS it?
I’m still wondering why candidates aren’t embracing green technology and green solutions. Whether you believe in the global environmental crisis or not, one thing is for sure: the organization that manages to embrace and create innovative solutions to the energy crisis and environmental sustainability will have a stronger market position than many of their peers. Also, prompting the marketplace to embrace that mantra will only help the economies of the nation that promotes it.
Every bit of pollution that comes out of a smokestack is money lost – plain and simple. If my company is better at making a product but uses less energy to do it, I have more money to use on other things. If you want LOTS of good examples, check out “Natural Capitalism: Creating the Next Industrial Revolution
Many environmental issues are local issues, that require local solutions and local workers. Take THAT outsourcing! Yet, once these workers develop specialization in solving the challenges of eco-friendly business, they will be in high demand. Most likely from – hmm, wait let me think of a country that is developing quickly, has a large population and environmental issues – nope, nothing is coming to mind. But I’m sure somebody can figure out who *cough Fareed Zakaria
To sum up, Green Business is:
- good for the environment (duh),
- good for business bottom-line,
- good for local workers,
- and good for same worker’s future income.
Why aren’t we shooting this around like Hunter S. Thompson at a drug-binged, backyard BBQ?
UPDATE: After I posted this, I saw a Van Jones interview for his new book
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